Big Data, Data Cleansing, Reporting, Data Integration..A database is only useful if you can understand what it is you want from your data.
Being able to manipulate, merge and report on your data can be a game changer in business.
Imagine creating an marketing campaign from data that contained invalid email addresses, or a product campaign which included leads that were unlikely to purchase your products.
Through analysis and cleansing of your data you can reach the people that are interested in your products and improve your chances of making a sale.